Why a User-Friendly Website Is Essential to Your Business
Studies about the user experience on a website found that 88% of people shopping online will not return to a website if they have a bad user experience. Having a user-friendly website with a high-quality design provides businesses with many benefits and can ensure that you have satisfied customers.
Do you want to learn more about the reasons why a user-friendly website is essential for your business?
Keep reading this article to learn more about the benefits of a user-friendly website and for tips to learn how to make a website user-friendly.
Increases Website Traffic
One of the biggest benefits of having a user-friendly website is that it can increase your website traffic. This is especially important when it comes to returning customers.
If you have a user-friendly website that is easy to navigate, your customers will remember your website each time they are in need of your products or services. They may even recommend your brand to other people, which will lead to increased traffic.
Plus, if you have a poorly designed website, it can lead to a higher bounce rate, which will affect your website ranking.
Customer Satisfaction
Next, it is important that you prioritize having a user-friendly website because it will improve your customer satisfaction. Having a website that loads quickly, is easy to read, and has simple navigation will show your customers that you are a credible website.
On the other hand, poorly performing websites will lead to annoyance, frustration, and even distrust of your brand.
If your customers have a negative reaction when using your website, they will be much less likely to visit your website again in the future. Keeping your customers happy with a user-friendly website can lead to increased conversions, word-of-mouth recommendations, and more.
Easier Readability
Readability is another huge factor in having a user-friendly website. This is because users want to get information as quickly as possible. If you make your website easy to scan, you will be more likely to improve your user experience.
For example, you can utilize headings, bullet points, and white space to break up the information on your site. No one wants to read huge blocks of text. With these smaller paragraphs, your website will be more aesthetically pleasing.
Plus, it will be easy for users to find what they’re looking for. When you have a user-friendly website, it will naturally be easier to read and easier to find information!
Simple to Navigate
Having a user-friendly website is also essential because it makes your website much easier to navigate! It is important that your website users can find the information they need quickly.
If they can’t, they will likely look somewhere else, which will benefit your competitors.
Having a user-friendly website often means that your website has a clean design and an easy layout to match your customer’s needs. You can include a simple menu to make it easier for your users to find the information that they need.
Better Google Ranking
Another reason why many businesses prioritize having a user-friendly website is that it can help them improve their google ranking! This is an important part of search engine optimization.
If you want to get more traffic and engagement with your website, you need to be ranked within the top few pages of Google. Only a handful of people will ever look at results on the second page of Google.
Google prioritizes companies that create good user experiences. By having a mobile-friendly website, you will be more likely to rank higher on Google and improve your search engine optimization.
Mobile Compatibility
Businesses also need to prioritize having a user-friendly website because it leads to mobile compatibility.
Because so many people do their online searches on a mobile device or smartphone, businesses need to make the information easy to access and engage with on all platforms.
Using a simple, user-friendly website design will ensure that your content displays well on screens of any size. It will be more responsive to their needs and will ensure that they have a better experience on your website.
Increased Conversion Rates
Creating a user-friendly website will also help you increase your conversion rate. This is one of the most important aspects of search engine optimization. If people don’t make a purchase or interact with your website, it doesn’t have much benefit for your company.
However, a user-friendly website makes it easy to hook a person’s attention. Because attention spans can be so short, you need to get them interested in what you have to offer as soon as possible.
Having a well-designed site will do this for you. It will encourage them to look at more information on your website, which will help them travel down the conversion path.
This also leads to users spending more time on your website, which is an important SEO trend to track.
Increased Convenience
Finally, a user-friendly website is necessary because it is more convenient. Because so many people look for products and services online, it is important that you make it even easier for users to find products and services.
With a user-friendly website, it is much easier to navigate and control. It also makes it easier for people to find tools to help them in their daily lives.
It also makes it easier for them to access information whenever they want, even outside of business hours.
Need Help Creating a User-Friendly Website?
Learning how to make a user-friendly website is necessary if you want to improve your search engine optimization, improve your customer satisfaction, and increase conversions to your website. By learning more about the importance of creating a user-friendly website, you can make changes to improve the user experience.
Do you need help learning how to build a user-friendly website? 961 Interactive can help! We help businesses improve their online visibility with SEO, web development, and other digital marketing services.
Contact us today to learn about our services or to see user-friendly website design examples.
